Biochar is a land-based greenhouse gas removal technology with potential to address the climate crisis. This article examines societal debate and discussion around biochar as represented in the UK print news media and reflects on its implications for the democratic governance of novel technologies. Using an “issue frame” analysis approach, the following frames are identified – Innovation, Economics, Security, Governance and Accountability, Risk, Justice, Substitution, Salvation and Tradition – with some more prominent than others. Economics and Innovation frames are particularly pronounced, together with the argument for market-based forms of governance, while Risk and Justice frames are weakly developed. The findings show that some frames and their associated actors dominate debate, while others are absent or side-lined. This might hinder opening up the debate to a wider group of stakeholders and publics and alternative framings, thus constraining effective governance of biochar.